Partnership
An official shareholder, not a licensee.
Chord Hero holds a share in the foundation that protects the places Vincent actually worked — which is why the Explorer Set can teach his method rather than borrow his name.
A meaningful connection.
Chord Hero is an official shareholder of the Van Gogh Site Foundation, the organisation dedicated to preserving and promoting the legacy of Vincent van Gogh.
That standing is the difference between licensing a name and learning from a source. Our Van Gogh material is built with the foundation's guidance rather than assembled from reproductions.
The Foundation
It protects the places, not only the paintings.
The Van Gogh Site Foundation works to protect and celebrate the locations that shaped Vincent's life and artistic development. Four things, in practice:
Preserving the historical sites connected to his life and work.
Building education programmes that carry his techniques to new generations.
Supporting the Van Gogh National Park, which protects the landscapes that taught him to see.
Opening all of it to people who will never stand in Brabant in person.
What it means for you
A share of every set goes back to the fields.
A portion of the proceeds from every Van Gogh Explorer Set supports the foundation's conservation and education work, so a creative afternoon pays into preserving the thing that started it.
The set also carries content developed under the foundation's guidance — what you learn about his method comes from the people responsible for his legacy, not from the internet.
Preserving an artistic legacy — and teaching from it.
Van Gogh Site Foundation × Chord Hero
Every Explorer Set contributes to conservation at the Van Gogh National Park.